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~isPartOf:"Journal of advertising research"
~subject:"Konsumgüterindustrie"
~subject:"Markentransfer"
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Konsumgüterindustrie
Markentransfer
Brand extension
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Großbritannien
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Journal of advertising research
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing
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Journal of retailing and consumer services
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SpringerLink / Bücher
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
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Journal of marketing research : JMR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The IUP journal of brand management : IJBRM
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Marketing letters : a journal of research in marketing
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Research
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Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
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International journal of sport management and marketing : IJSMM
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Reihe: Marketing : MAR
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The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Innovatives Markenmanagement
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International journal of hospitality management
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International journal of sports marketing & sponsorship
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing
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Journal of service research : JSR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
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2
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
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