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~isPartOf:"Journal of advertising research"
~subject:"Markenimage"
~subject:"Neurowissenschaften"
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Markenimage
Neurowissenschaften
Werbung
228
Advertising
203
Advertising effects
89
Werbewirkung
89
Consumer behaviour
60
Konsumentenverhalten
60
USA
27
United States
27
Internet marketing
20
Online-Marketing
20
Brand management
17
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12
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12
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10
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Al-Shuaili, Ahmed Hamed
1
Andreini, Daniela
1
Batagelj, Zenel
1
Baxter, Stacey M.
1
Centeno, Dave D. G.
1
Ciceri, Andrea
1
Clark, Kimberly Rose
1
Clement, Jesper
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Kohli, Chiranjeev
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Kolar, Tomaž
1
Koslow, Scott
1
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1
Lee, Jung-gyo
1
Leslie, Kenneth Raj
1
Liu, Lei
1
Michel, Géraldine
1
Omeragić, Ismir
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Peasley, Michael C.
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Russo, Vincenzo
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1
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Journal of advertising research
Journal of business research : JBR
22
Journal of marketing communications
21
International journal of advertising : the quarterly review of marketing communications
16
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
12
Journal of advertising : official publication of the American Academy of Advertising
11
International journal of internet marketing and advertising : IJIMA
9
The journal of product & brand management
9
Psychology & marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
The journal of consumer marketing
5
International journal of consumer studies
4
Journal of advertising
4
Journal of international consumer marketing
4
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Vision : the journal of business perspective
3
Asian Academy of Management journal : AAMJ
2
EuroMed journal of business
2
European journal of marketing
2
European research studies
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
International business and economics research journal
2
International journal of business excellence : IJBEX
2
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ECONIS (ZBW)
18
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18
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1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
3
How moment-to-moment EEG measures enhance ad effectiveness evaluation : peak emotions during branding moments as key indicators
Kolar, Tomaž
;
Batagelj, Zenel
;
Omeragić, Ismir
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10012813773
Saved in:
4
How the brand-endorser origin shapes brand attitudes and purchase intentions : assessing ethnocentric versus xenocentric mindsets and their impact on messaging persuasion
Centeno, Dave D. G.
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 414-435
Persistent link: https://www.econbiz.de/10012813777
Saved in:
5
How a CEO's personality, performance, and leadership predict advertising credibility : conceptualizing and measuring CEO brand image
Andreini, Daniela
;
Fetscherin, Marc
;
Zarantonello, Lia
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10012533690
Saved in:
6
A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea
;
Russo, Vincenzo
;
Songa, Giulia
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
Saved in:
7
The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making
Reynolds, Thomas J.
;
Phillips, Joan M.
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10012118859
Saved in:
8
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
9
How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose
;
Leslie, Kenneth Raj
; …
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
Saved in:
10
Event-marketing and advertising expenditures : the differential effects on brand value and company revenue
Liu, Lei
;
Zhang, Jin
;
Keh, Hean Tat
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 464-475
Persistent link: https://www.econbiz.de/10011966630
Saved in:
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