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~isPartOf:"Journal of advertising research"
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Journal of advertising research
Young consumers : insight and ideas for responsible marketers
10
Media-Perspektiven
7
Psychology & marketing
3
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2
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
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HMD : Praxis der Wirtschaftsinformatik
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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JMM : the international journal on media management
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Jahrbuch Seniorenmarketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Corporate communications : an international journal
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
1
International journal of information technology and management : IJITM
1
Journal of communication management : an international journal
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing for higher education
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Journal of marketing management : MM
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Journal of marketing research
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Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Society and business review
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Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
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The IUP journal of marketing management : IJMM
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The journal of consumer marketing
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Tourism review : the official journal of the AIEST
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i-com : journal of interactive media
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ECONIS (ZBW)
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1
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
2
The future is now : in pursuit of a more efficient and effective media strategy
Poltrack, David F.
;
Bowen, Kevin
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 345-355
Persistent link: https://www.econbiz.de/10009267474
Saved in:
3
The power of political advertising : lessons for practitioners
Fulgoni, Gian M.
;
Lipsman, Andrew
;
Davidsen, Carol
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 239-244
Persistent link: https://www.econbiz.de/10011595654
Saved in:
4
You can teach an old dog new tricks : strategies for including older consumers when selecting media vehicles
D'Amico, Ted
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003609586
Saved in:
5
What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
Saved in:
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