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Journal of advertising research
Social enterprise and special events : market-based approaches to mission-driven gatherings
6
The business of events management
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International journal of sport management and marketing : IJSMM
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International journal of hospitality management
2
Journal of hospitality marketing & management
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of travel and tourism marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Memorable customer experiences : a research anthology
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Achieving excellence in stakeholder management
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Applied financial economics letters
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Business process management workshops : BPM 2007 international workshops, BPI, BPD, CBP, ProHealth, RefMod, semantics4ws, Brisbane, Australia, September 24, 2007 ; revised selected papers
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Discussion paper series / Harvard Institute of Economic Research
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Events und Tourismus : Stand und Perspektiven der Eventforschung
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Flagship marketing : concepts and places
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Freiberger Arbeitspapiere
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Hamburg contemporary economic discussions
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Historical research in marketing management
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International human resource development : learning, education and training for individuals and organizations
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of event and festival management
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International journal of leisure and tourism marketing : IJLTM
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International journal of nonprofit & voluntary sector marketing
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International journal of nonprofit and voluntary sector marketing
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International journal of retail & distribution management
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International journal of sports marketing & sponsorship
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Journal of economics and business research
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Journal of financial econometrics : official journal of the Society for Financial Econometrics
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Journal of food products marketing
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Journal of management inquiry
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Journal of marketing communications
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Journal of marketing theory and practice
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Journal of service research : JSR
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managing consumer services : factory or theater?
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Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
2
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
3
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
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