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~isPartOf:"Journal of advertising research"
~subject:"United States"
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Marketing management
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Journal of advertising research
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
14
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
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Working paper / National Bureau of Economic Research, Inc.
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Journal of marketing communications
8
Journal of the Academy of Marketing Science
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Journal of marketing theory and practice
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Series / American Marketing Association
7
The journal of business & industrial marketing
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American journal of agricultural economics
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Australasian marketing journal
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Journal of business strategy
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MSI reports : working paper series
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Marketing intelligence & planning
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Psychology & marketing
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The journal of brand management : an international journal
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AMA educators' proceedings
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AMS review : official publication of the Academy of Marketing Science
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Business horizons
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing research : JMR
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Management international review : mir ; journal of international business
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Marketing theory
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SpringerLink / Bücher
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The journal of product innovation management : an international publication of the Product Development & Management Association
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A - N
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Harvard-Business-Manager : das Wissen der Besten
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of business innovation and research
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International journal of sport management and marketing : IJSMM
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1
Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna
;
Smith, Alexandria
;
Kenney, Tricia
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
Saved in:
2
From silos to synergy : a fifty-year review of cross-media research shows synergy has yet to achieve its full potential
Assael, Henry
- In:
Journal of advertising research
51
(
2011
),
pp. 42-58
Persistent link: https://www.econbiz.de/10009127014
Saved in:
3
Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Saxton, Kim
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 380-393
Persistent link: https://www.econbiz.de/10009267470
Saved in:
4
New technologies drive CPG media mix optimization
Reynar, Angela
;
Philips, Jodi
;
Heumann, Simona
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 416-427
Persistent link: https://www.econbiz.de/10008857204
Saved in:
5
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
6
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
7
Multicultural marketing and the reasons why
Korzenny, Felipe
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 173-176
Persistent link: https://www.econbiz.de/10003742644
Saved in:
8
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
9
Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
Saved in:
10
Self-generated advertisements : testimonials and the perils of consumer exaggeration
Shimp, Terence A.
;
Wood, Stacy L.
;
Smarandescu, Laura
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 453-461
Persistent link: https://www.econbiz.de/10003614090
Saved in:
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