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Social Web
54
Social web
54
Internet marketing
25
Online-Marketing
25
Consumer behaviour
17
Konsumentenverhalten
17
Advertising effects
16
USA
16
United States
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Werbewirkung
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Viral marketing
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Virales Marketing
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Advertising
9
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Media usage
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Mediennutzung
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Brand management
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Markenführung
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Influencer
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Marketing management
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Marketingmanagement
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Media effect
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Medienwirkung
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Web 2.0 technologies
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Lipsman, Andrew
4
Campbell, Colin
2
Fulgoni, Gian M.
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LaPointe, Pat
2
Nelson-Field, Karen
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Riebe, Erica
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Sharp, Byron
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Wiesenfeld, David
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Advincula, Dorothy
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Araujo, Theo
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Austin, Manila S.
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Azemi, Yllka
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Balaban, Delia Cristina
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Berthon, Pierre R.
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Brettel, Malte
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Broadbridge, Victoria
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Buil, Isabel
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Bush, Kristin
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Buttle, Francis A.
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Campbell, Colin L.
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Cases, Anne-Sophie
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Chang, Shin-Shin
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Cohen, Justin
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Colliander, Jonas
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Corstjens, Marcel
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Dahlén, Micael
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Davidsen, Carol
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Davis, Boyd H.
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De Chernatony, Leslie
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Di Domenico, Giandomenico
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Journal of advertising research
Journal of business research : JBR
439
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
196
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
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ECONIS (ZBW)
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21
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
Saved in:
22
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
23
Money talks ... to online opinion leaders : what motivates opinion leaders to make social-network referrals?
Shi, Mengze
;
Wojnicki, Andrea C.
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10010354582
Saved in:
24
The power of social television : can social media build viewer engagement? ; a new approach to brain imaging of viewer immersion
Pynta, Peter
;
Seixas, Shaun A. S.
;
Nield, Geoffrey E.
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10010354585
Saved in:
25
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
26
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
27
Editor's letter: What do we know about social media?
Precourt, Geoffrey
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 4-5
Persistent link: https://www.econbiz.de/10010354612
Saved in:
28
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
29
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
30
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
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