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Advertising
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Ausgaben
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Expenditure
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Journal of advertising research
Ifo Schnelldienst
15
Working paper / National Bureau of Economic Research, Inc.
8
NBER working paper series
6
ifo Schnelldienst
6
NBER Working Paper
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Discussion paper
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Health economics
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Journal of advertising : official publication of the American Academy of Advertising
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WIFO working papers
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Yearbook of labour statistics
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Advances in applied microeconomics : a research annual
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Bulletin of labour statistics
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Contemporary accounting research : a journal of the Canadian Academic Accounting Association
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Diskussionsbeiträge aus dem Institut für Ausländisches und Internationales Finanz- und Steuerwesen
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Hefte zur internationalen Besteuerung
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IFS working paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Schriftenreihe / Dwif München
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Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
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Arbeitspapier / Universität Leipzig, Wirtschaftswissenschaftliche Fakultät, Institut für Öffentliche Finanzen und Public Management, Finanzwissenschaft
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Atlantic economic journal : AEJ
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CESifo DICE Report
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CESifo Forum
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Determinants of investor behavior
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Eurostat / Themenkreis 3, Bevölkerung und soziale Bedingungen
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Gesundheits- und Sozialpolitik : Zeitschrift für das gesamte Gesundheitswesen
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HWWA discussion paper
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Hohenheimer volkswirtschaftliche Schriften
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IFS Working Papers
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International review of law and economics
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Journal of public economic theory
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Marketing nach Maß : von der Vielfalt profitieren
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National Institute economic review
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Schriften zum Genossenschaftswesen und zur öffentlichen Wirtschaft
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Schriftenreihe Das Recht der Wirtschaft : Steuer- und Rechtsfragen in Kurzberichten
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ECONIS (ZBW)
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Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
Saved in:
2
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
3
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
4
The power of inertia : conservatism in marketing resource allocation
Corstjens, Marcel
;
Umblijs, Andris
;
Wang, Chao
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10009267473
Saved in:
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