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~isPartOf:"Journal of air transport management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Psychology & marketing"
~subject:"Hotellerie"
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Search: subject_exact:"Kundenbindungsprogramm"
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Hotellerie
Kundenbindungsprogramm
16
Loyalty program
16
Consumer behaviour
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Beziehungsmarketing
9
Relationship marketing
9
Airline
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loyalty
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Kundenzufriedenheit
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reward programs
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Rawls's theory of justice
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Tanford, Sarah
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Kim, Yen-soon
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Malek, Kristin
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Raab, Carola
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Journal of air transport management
Journal of hospitality marketing & management
Psychology & marketing
International journal of hospitality management
7
International journal of contemporary hospitality management
6
Journal of travel and tourism marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
The Cornell hospitality quarterly
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Tourism management : research, policies, practice
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Administrative Sciences : open access journal
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Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
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International journal of business innovation and research
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Journal of business research : JBR
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Journal of organizational computing and electronic commerce
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of revenue and pricing management
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
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2
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
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