//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of air transport management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Psychology & marketing"
~subject:"segmentation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsprogramm"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
segmentation
Kundenbindungsprogramm
16
Loyalty program
16
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
9
Relationship marketing
9
Airline
4
Fluggesellschaft
4
loyalty
4
Customer satisfaction
3
Kundenzufriedenheit
3
Revenue management
3
Revenue-Management
3
reward programs
3
Brand management
2
Customer retention
2
Dienstleistungsqualität
2
Gerechtigkeit
2
Hotel industry
2
Hotellerie
2
Justice
2
Kundenbindung
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Perception
2
Rawls's theory of justice
2
Rawls-Gerechtigkeitstheorie
2
Service quality
2
USA
2
United States
2
Wahrnehmung
2
commitment
2
revenue management
2
Air passenger transport
1
Airline partnerships
1
Ancillary revenues
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Tanford, Sarah
2
Baloglu, Seyhmus
1
Hwang, Eunmin
1
Malek, Kristin
1
Published in...
All
Journal of air transport management
Journal of hospitality marketing & management
Psychology & marketing
Journal of promotion management : JPM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
2
Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->