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~isPartOf:"Journal of behavioral decision making"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of behavioral decision making
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Journal of business research : JBR
5
Information systems research : ISR
2
International journal of electronic commerce : IJEC
2
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Der Markt : international journal of marketing
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Electronic commerce research and applications
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International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of technology marketing : IJTMkt
1
Journal of agricultural & food industrial organization
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Journal of consumer behaviour : an international research review
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of management information systems : JMIS
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Journal of marketing analytics : JMA
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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2
Online product reviews and the description-experience gap
Wulff, Dirk U.
;
Hills, Thomas T.
;
Hertwig, Ralph
- In:
Journal of behavioral decision making
28
(
2015
)
3
,
pp. 214-223
Persistent link: https://www.econbiz.de/10011405663
Saved in:
3
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
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