The effect of individual online reviews on purchase likelihood
Prasad Vana, Anja Lambrecht
| Year of publication: |
2021
|
|---|---|
| Authors: | Vana, Prasad ; Lambrecht, Anja |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 4, p. 708-730
|
| Subject: | online product reviews | electronic commerce | endogeneity | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Produktinformation | Product information | Internet | Kaufentscheidung | Purchase decision | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2020.1278 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623403