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~isPartOf:"Journal of business & economics research"
~isPartOf:"Journal of monetary economics"
~language:"eng"
~person:"Mosca, Joseph B."
~subject:"Beziehungsmarketing"
~subject:"Finanzkrise"
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Beziehungsmarketing
Finanzkrise
Brand image
2
Brand management
2
Consumer behaviour
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Markenführung
2
Markenimage
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Mosca, Joseph B.
Cho, Yoon C.
4
Anuwichanont, Jirawat
3
Allen, Franklin
2
Broner, Fernando
2
Carletti, Elena
2
Crawford, Corinne
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Didier, Tatiana
2
Erce, Aitor
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Rizkallah, Elias G.
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2
Schmukler, Sergio L.
2
Abdelbaki, Hisham H.
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Ahmadi, Hamid
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Bai, Yan
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Barkai, Ofer
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The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
Saved in:
2
Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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