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~isPartOf:"Journal of business & economics research"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Brand image"
~subject:"Brand management"
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Brand image
Brand management
Customer value
19
Kundenwert
19
Beziehungsmarketing
14
Relationship marketing
14
Betriebliche Wertschöpfung
7
Value creation
7
Consumer behaviour
6
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80-20 Rule
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Foroudi, Mohammad Mahdi
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Journal of business & economics research
Technological forecasting & social change : an international journal
Journal of business research : JBR
15
The journal of product & brand management
10
International journal of hospitality management
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of consumer behaviour : an international research review
2
Journal of marketing analytics : JMA
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
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Service business
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Total quality management & business excellence
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Academia : revista Latinoamericana de administración
1
Arts marketing : an international journal ; AM
1
Asian journal of business and accounting : AJBA
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business-to-business brand management : theory, research and executive case study exercises
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Decision
1
Design thinking : integrating innovation, customer experience and brand value
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
European journal of marketing : EJM
1
European management journal
1
Evolving corporate structures and cultures in Asia : the impact of globalization
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Global business and finance review
1
Handbook of research on customer equity in marketing
1
Handbook of research on retailer-consumer relationship development
1
Innovative Markenführung und -implementierung
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ECONIS (ZBW)
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Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
2
Does country-of-origin brand personality generate retail customer lifetime value? : a Big Data analytics approach
Chiang, Lanlung
;
Yang, Chin-Sheng
- In:
Technological forecasting & social change : an …
130
(
2018
),
pp. 177-187
Persistent link: https://www.econbiz.de/10011958320
Saved in:
3
The importance of customer equity and branding : a research note
Martin, Gillian Coote
- In:
Journal of business & economics research
13
(
2015
)
3
,
pp. 153-154
Persistent link: https://www.econbiz.de/10011372847
Saved in:
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