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~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Lee, Kelvin"
~subject:"Brand management"
~subject:"Finanzkrise"
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Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
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