Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Chip E. Miller; James Reardon; Laura Salciuviene; Vilte Auruskeviciene; Kelvin Lee ...
| Year of publication: |
2009
|
|---|---|
| Authors: | Miller, Chip E. ; Reardon, James ; Salciuviene, Laura ; Auruskeviciene, Vilte ; Lee, Kelvin |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 7.2009, 12, p. 65-72
|
| Subject: | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Emotion | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003945759