Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Chip E. Miller; James Reardon; Laura Salciuviene; Vilte Auruskeviciene; Kelvin Lee ...
| Year of publication: |
2009
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|---|---|
| Authors: | Miller, Chip E. ; Reardon, James ; Salciuviene, Laura ; Auruskeviciene, Vilte ; Lee, Kelvin |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 24421042. - Vol. 7.2009, 12, p. 65-72
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009887148