//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Rocereto, Joseph F."
~subject:"Brand management"
~subject:"Finanzkrise"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Business Economics
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Finanzkrise
Beziehungsmarketing
2
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Self-Concept
2
Brand
1
Brand Image
1
Brand Image Congruity
1
Brand loyalty
1
Einzelhandel
1
Gender
1
Geschlecht
1
Handelsmarke
1
Hedonic
1
Loyalty
1
Markenartikel
1
Markentreue
1
Retail Loyalty
1
Retail Store Type
1
Retail trade
1
Store brand
1
Utilitarian
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Rocereto, Joseph F.
Crawford, Corinne
2
Mosca, Joseph B.
2
Abdelbaki, Hisham H.
1
Ahmadi, Hamid
1
Ahmed, Rym Ben
1
Ainscough, Thomas L.
1
Akers, Michael D.
1
Auruskeviciene, Vilte
1
Ayed, Hela
1
Benabess, Najiba
1
Cho, Yoon C.
1
Christner, Ron
1
Crawford, Peggy
1
Enomoto, Carl E.
1
Erickson, Christopher A.
1
Fraccastoro, Katherine A.
1
Giacomino, Don E.
1
Gum, John R.
1
Hegazi, Nourhan
1
Heiney, Joseph N.
1
Johnson, Peter
1
Karani, Komal Gyani
1
Kim, Kyunghee
1
Kroleski, Steven L.
1
Kuhle, James A.
1
Lee, Kelvin
1
Locke, Larry G.
1
Locke, Virginia
1
Martin, Gillian Coote
1
Miller, Chip E.
1
Miller, Heather
1
Mitra, Ethan
1
Mzoughi, Nabil
1
Nguyen, Anh Phuong
1
Norman, Andrew T.
1
Reardon, James
1
Rizkallah, Elias G.
1
Rose, Chris
1
Salciuviene, Laura
1
more ...
less ...
Published in...
All
Journal of business & economics research
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
Saved in:
2
Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->