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~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Rocereto, Joseph F."
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
2
Brand image
2
Brand management
2
Consumer behaviour
2
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2
Markenführung
2
Markenimage
2
Relationship marketing
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Brand Image Congruity
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Brand loyalty
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Aufsatz in Zeitschrift
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Rocereto, Joseph F.
Cho, Yoon C.
10
Bottiglieri, William A.
7
Heiney, Joseph N.
7
Kroleski, Steven L.
7
Budden, Michael Craig
6
Honeycutt, Andrew
6
Laux, Judith A.
6
Mosca, Joseph B.
6
Amasaka, Kakuro
5
Katzan, Harry
5
Adams, Michael
4
Ajuzie, Emmanuel I. S.
4
Duggal, Rakesh
4
Ehoff, Clemense
4
Fitzpatrick, Brian
4
Forrer, Donald A.
4
Gray, Dahli
4
Haber, Jeffry
4
Harris, Peter
4
Kizirian, Tim
4
Lucas, John J.
4
Marsh, Treba
4
Moran, Terrence J.
4
Rizkallah, Elias G.
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Thornton, Barry
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VanZante, Neal R.
4
Akers, Michael D.
3
Anuwichanont, Jirawat
3
Carrigan, Martin D.
3
Cascini, Karen T.
3
Chatterjee, Swarn
3
Chuo, Shirley
3
Connaughton, John E.
3
Dadashzadeh, Mohammad
3
DelFavero, Alan
3
Diriker, Memo
3
Drucker, Meyer
3
Eastman, Kevin L.
3
Fischer, Mary
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The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
Saved in:
2
Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
Saved in:
3
The role of flextime appeal on family and work outcomes among active and non-active flextime users : a between groups and within groups analysis
Rocereto, Joseph F.
;
Gupta, Susan Forquer
;
Mosca, Joseph B.
- In:
Journal of business & economics research
9
(
2011
)
3
,
pp. 57-65
Persistent link: https://www.econbiz.de/10009008134
Saved in:
4
The influence of coaching on employee perceptions of supervisor effectiveness and organizational policies
Rocereto, Joseph F.
;
Mosca, Joseph B.
;
Gupta, Susan Forquer
- In:
Journal of business & economics research
9
(
2011
)
6
,
pp. 15-23
Persistent link: https://www.econbiz.de/10009241431
Saved in:
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