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~isPartOf:"Journal of business & economics research"
~language:"eng"
~subject:"Brand management"
~subject:"Portfolio selection"
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Journal of business & economics research
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1
Exploring product fit and brand fit in brand alliances : establishing the role of categorization processes
Norman, Andrew T.
- In:
Journal of business & economics research
15
(
2017
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10011669556
Saved in:
2
Factors contributing to independent venture capital successful exits
Blum, David A.
- In:
Journal of business & economics research
13
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10011288474
Saved in:
3
Stock picking techniques : the practice of applied money managers
Christofi, Andreas C.
;
Harris, Peter
;
Kallianotis, …
- In:
Journal of business & economics research
14
(
2016
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011448168
Saved in:
4
The importance of customer equity and branding : a research note
Martin, Gillian Coote
- In:
Journal of business & economics research
13
(
2015
)
3
,
pp. 153-154
Persistent link: https://www.econbiz.de/10011372847
Saved in:
5
National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Rizkallah, Elias G.
;
Miller, Heather
- In:
Journal of business & economics research
13
(
2015
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011288766
Saved in:
6
Turnover and closed-end fund discounts
Hooks, Jon A.
;
Erdman, Sarah
- In:
Journal of business & economics research
12
(
2014
)
4
,
pp. 335-338
Persistent link: https://www.econbiz.de/10010432148
Saved in:
7
The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
Saved in:
8
A content analysis of advertising transitions : impact of brand name, persona, and appeals
Kim, Kyunghee
;
Cho, Yoon C.
- In:
Journal of business & economics research
10
(
2012
)
9
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009620972
Saved in:
9
Community as a brand : an exploratory investigation
Wright-Isak, Christine
- In:
Journal of business & economics research
10
(
2012
)
3
,
pp. 131-142
Persistent link: https://www.econbiz.de/10009522356
Saved in:
10
Evolving American investing attitudes : the hybrid shift in mutual fund distribution
Fitzpatrick, Brian
;
McWilliams, Ethan
;
Vicknair, David B.
- In:
Journal of business & economics research
10
(
2012
)
11
,
pp. 613-622
Persistent link: https://www.econbiz.de/10009673269
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