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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenbindungsprogramm"
~subject:"USA"
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Search: subject_exact:"Customer relationship management"
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Kundenbindungsprogramm
USA
Beziehungsmarketing
205
Relationship marketing
205
Consumer behaviour
85
Konsumentenverhalten
85
Customer satisfaction
39
Kundenzufriedenheit
39
Lieferantenmanagement
27
Supplier relationship management
27
Dienstleistungsqualität
25
Service quality
25
Marketing management
21
Marketingmanagement
21
Salespeople
21
Theorie
21
Theory
21
Verkaufspersonal
21
Customer value
17
Kundenwert
17
Customer integration
15
Kundenintegration
15
Loyalty program
14
Brand image
13
Brand management
13
Firm performance
13
Internet marketing
13
Markenführung
13
Markenimage
13
Online-Marketing
13
Social Web
13
Social web
13
Unternehmenserfolg
13
Marketing theory
12
Marketingtheorie
12
United States
12
Customer engagement
10
Dienstleistungssektor
10
E-commerce
10
Einzelhandel
10
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14
Free
1
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Article
26
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26
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26
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English
24
German
2
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Palmatier, Robert W.
3
Gremler, Dwayne D.
2
Kumar, V.
2
Steinhoff, Lena
2
Walsh, Gianfranco
2
Albrecht, Arne Keno
1
Asselmann, Daniel
1
Bagga, Charan K.
1
Beatty, Sharon E.
1
Beck, Jonathan M.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Bhargava, Mukesh
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Brach, Simon
1
Cadario, Romain
1
Carrillat, François A.
1
Chandon, Pierre
1
Chaudhuri, Malika
1
Chen, Tom
1
Chen, Xingyu
1
Dorotic, Matilda
1
Dose, David
1
Elsner, Ralf
1
Evanschitzky, Heiner
1
Fok, Dennis
1
Franco, José
1
George, Morris
1
Griffin, Abbie
1
Gruber, Kathrin
1
Gwinner, Kevin P.
1
Hanson, Sara
1
Helm, Roland
1
Hennig-Thurau, Thorsten
1
Hernández-Ortega, Blanca I.
1
Herpen, Erica van
1
Hollebeek, Linda D.
1
Hong, Yuan
1
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Journal of business economics : JBE
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
38
Journal of business research : JBR
35
International journal of hospitality management
34
The journal of services marketing
27
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of travel and tourism marketing
15
Journal of service research : JSR
13
Services marketing quarterly
13
Journal of marketing
12
Harvard business review : HBR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of hospitality marketing & management
10
Psychology & marketing
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
European journal of marketing : EJM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The international review of retail, distribution and consumer research
9
The journal of business & industrial marketing
9
The service industries journal
9
International journal of contemporary hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Working paper / National Bureau of Economic Research, Inc.
8
Academy of Management journal : AMJ
7
International journal of electronic customer relationship management : IJECRM
7
International journal of retail & distribution management
7
Journal of marketing management : MM
7
Journal of retailing
7
SpringerLink / Bücher
7
The journal of personal selling & sales management : JPSSM
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
European journal of operational research : EJOR
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of business innovation and research
6
Marketing letters : a journal of research in marketing
6
Tourism management : research, policies, practice
6
Business horizons
5
Handbook of research on customer equity in marketing
5
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ECONIS (ZBW)
26
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1
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
2
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
Saved in:
3
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
4
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
5
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
6
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
7
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
8
Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
Dose, David
;
Walsh, Gianfranco
;
Beatty, Sharon E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 438-459
Persistent link: https://www.econbiz.de/10012107178
Saved in:
9
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika
;
Voorhees, Clay M.
;
Beck, Jonathan M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
Saved in:
10
Seeking the support of the silent majority : are lurking users valuable to UGC platforms?
Chen, Xingyu
;
Li, Xing
;
Yao, Dai
;
Zhou, Zhimin
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 986-1004
Persistent link: https://www.econbiz.de/10012153419
Saved in:
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