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~isPartOf:"Journal of business economics and management"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Kim, Hye-yŏng"
~subject:"Einzelhandel"
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Einzelhandel
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Kundenbindungsprogramm
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Kim, Hye-yŏng
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Journal of business economics and management
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Perceived benefits of retail loyalty programs : their effects on program loyalty and customer loyalty
Kim, Hye-yŏng
;
Lee, Ji Young
;
Choi, Dooyoung
;
Wu, Juanjuan
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 95-113
Persistent link: https://www.econbiz.de/10009774825
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