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~isPartOf:"Journal of business economics and management"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Lin, Hsin-Hui"
~subject:"Einzelhandel"
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Einzelhandel
Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Customer value
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Handelsmarke
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Kundenwert
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Relationship marketing
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Retail trade
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customer lifetime value
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hypermarket
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image fit
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Lin, Hsin-Hui
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Journal of business economics and management
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Predicting customer lifetime value for hypermarket private label products
Lin, Hsin-Hui
;
Li, Hsien-Ta
;
Wang, Yi-Shun
;
Tseng, Timmy H.
- In:
Journal of business economics and management
18
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011780748
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