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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~subject:"Brand image"
~subject:"Unternehmenserfolg"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Unternehmenserfolg
Consumer behaviour
2,322
Konsumentenverhalten
2,322
Corporate social responsibility
1,733
Corporate Social Responsibility
1,724
Business ethics
1,593
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1,588
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1,073
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1,004
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926
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910
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838
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836
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694
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693
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Diamantopoulos, Adamantios
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Foroudi, Pantea
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Sharma, Piyush
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Valette-Florence, Pierre
8
Adomako, Samuel
7
Japutra, Arnold
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Oghazi, Pejvak
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6
Claver Cortés, Enrique
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Hultman, Magnus
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Marco Lajara, Bartolomé
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Zaragoza-Sáez, Patrocinio del Carmen
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Úbeda García, Mercedes
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Amankwah-Amoah, Joseph
5
Arslanagic-Kalajdzic, Maja
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Bang, Nguyen
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Brenes, Esteban R.
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Akter, Shahriar
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4
Brower, Jacob
4
Cadogan, John W.
4
Christodoulides, George
4
Chung, Henry F. L.
4
Davvetas, Vasileios
4
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of strategic marketing
The journal of brand management : an international journal
337
Cogent business & management
317
The journal of product & brand management
308
Strategic management journal
302
Industrial marketing management : the international journal for industrial and high-tech firms
270
Journal of retailing and consumer services
263
International journal of hospitality management
225
Small business economics : an entrepreneurship journal
224
International business review : the official journal of the European International Business Academy
212
International journal of production economics
187
Technological forecasting & social change : an international journal
184
The journal of corporate finance : contracting, governance and organization
176
International journal of economics and finance
167
Journal of Asian finance, economics and business : JAFEB
161
Management decision : MD
160
Tourism management : research, policies, practice
150
Applied economics
148
Psychology & marketing
142
International journal of economics and financial issues : IJEFI
138
Finance research letters
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The international journal of human resource management
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Journal of business venturing
133
European journal of marketing : EJM
131
International journal of innovation management
129
Pacific-Basin finance journal
128
Journal of banking & finance
126
Journal of world business : JWB
126
Asia Pacific journal of marketing and logistics
124
Corporate social responsibility and environmental management
118
International entrepreneurship and management journal
116
Journal of risk and financial management : JRFM
116
Business strategy and the environment
113
The journal of business & industrial marketing
112
International journal of entrepreneurship and small business
105
International marketing review
104
Applied economics letters
103
Global business review
103
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ECONIS (ZBW)
1,485
Showing
1
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10
of
1,485
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articles prioritized
date (newest first)
date (oldest first)
1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
5
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
6
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
7
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
8
Bricolage as an effective tool for the survival of owner-managed SMEs during crises
Baier-Fuentes, Hugo
;
Andrade-Valbuena, Nelson A.
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229552
Saved in:
9
Buyer-supplier CSR alignment and firm performance : a contingency theory perspective
Yang, Yang
;
Jiang, Yan
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468751
Saved in:
10
Catching a falling star : mobility of declining star performers, peer effects, and organizational performance in the National Football League
Barlow, Matthew A.
;
Hesterly, William S.
;
Verhaal, J. …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014332147
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