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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Brand image"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
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Journal of business ethics : JOBE
Journal of business research : JBR
The journal of brand management : an international journal
Journal of retailing and consumer services
429
The journal of product & brand management
335
Technological forecasting & social change : an international journal
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Psychology & marketing
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Journal of marketing management : MM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
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Cogent business & management
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of advertising : the review of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Business horizons
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Journal of strategic marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international consumer marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
94
The journal of consumer marketing
94
International journal of consumer studies
93
Journal of the Academy of Marketing Science
90
International journal of business information systems : IJBIS
89
Journal of global marketing
89
Journal of hospitality marketing & management
86
Journal of advertising research
84
International journal of contemporary hospitality management
83
Electronic commerce research
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ECONIS (ZBW)
1,283
Showing
1
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10
of
1,283
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Fiocchi, Gianluca
;
Esfahani, Mona Seyed
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014447411
Saved in:
3
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
4
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
5
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
6
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
7
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
8
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
9
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
10
Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine
;
Buil, Isabel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
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