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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~subject:"Führungskräfte"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Führungskräfte
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3
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Journal of business ethics : JOBE
Journal of business research : JBR
The journal of corporate finance : contracting, governance and organization
366
The journal of brand management : an international journal
338
The journal of product & brand management
306
Journal of retailing and consumer services
248
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
246
Journal of financial economics
232
Strategic management journal
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Finance research letters
165
The international journal of human resource management
161
International journal of hospitality management
157
Harvard business review : HBR
141
Academy of Management journal : AMJ
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Psychology & marketing
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Review of quantitative finance and accounting
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The accounting review : a publication of the American Accounting Association
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Journal of banking & finance
131
Journal of accounting & economics
129
Management science : journal of the Institute for Operations Research and the Management Sciences
128
Cogent business & management
126
Leadership & organization development journal
124
Tourism management : research, policies, practice
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Pacific-Basin finance journal
121
European journal of marketing : EJM
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International review of financial analysis
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The journal of finance : the journal of the American Finance Association
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The journal of management development
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Asia Pacific journal of marketing and logistics
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European management journal
105
The review of financial studies
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Industrial marketing management : the international journal for industrial and high-tech firms
98
Journal of travel and tourism marketing
98
The journal of applied business research
97
Journal of marketing communications
94
Gender in management : an international journal
93
Corporate governance : an international review
92
Journal of management & governance
92
Journal of management studies : JMS
91
Journal of financial and quantitative analysis : JFQA
90
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ECONIS (ZBW)
1,123
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Beyond the glass ceiling : informal gender-based status hierarchy and corporate misconduct
Chen, Shihua
;
Chen, Yulin
;
Jebran, Khalil
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014468554
Saved in:
5
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
6
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
7
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
8
CEO values as antecedents to corporate political activity : an empirical exploration
Greiner, Michael
;
Kim, Jaemin
;
Thor, Jennifer Cordon
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014299199
Saved in:
9
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
10
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
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pp. 1-
Persistent link: https://www.econbiz.de/10013490615
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