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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Social web
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2,151
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1,713
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1,706
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1,588
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Diamantopoulos, Adamantios
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Ko, Eunju
9
Veloutsou, Cleopatra
8
Valette-Florence, Pierre
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Dwivedi, Yogesh Kumar
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Teng, Lefa
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6
Aiello, Gaetano
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Arslanagic-Kalajdzic, Maja
5
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Iglesias, Oriol
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Davvetas, Vasileios
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Dennis, Charles
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Dutta, Sujay
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of retailing and consumer services
429
The journal of brand management : an international journal
363
The journal of product & brand management
335
Technological forecasting & social change : an international journal
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
213
Psychology & marketing
206
Tourism management : research, policies, practice
200
International journal of internet marketing and advertising : IJIMA
164
Journal of travel and tourism marketing
163
Journal of marketing communications
159
International journal of hospitality management
155
Industrial marketing management : the international journal for industrial and high-tech firms
152
Information systems research : ISR
143
Asia Pacific journal of marketing and logistics
141
European journal of marketing : EJM
132
Journal of marketing management : MM
126
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Journal of management information systems : JMIS
115
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
114
Marketing intelligence & planning
113
Journal of marketing
110
Cogent business & management
109
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
109
International journal of advertising : the review of marketing communications
108
Journal of promotion management : innovations in planning and applied research
107
Business horizons
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Journal of strategic marketing
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
Journal of international consumer marketing
96
Management science : journal of the Institute for Operations Research and the Management Sciences
94
The journal of consumer marketing
94
International journal of consumer studies
93
Journal of the Academy of Marketing Science
90
International journal of business information systems : IJBIS
89
Journal of global marketing
89
Journal of hospitality marketing & management
86
Journal of advertising research
84
International journal of contemporary hospitality management
83
Electronic commerce research
82
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ECONIS (ZBW)
920
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine
;
Buil, Isabel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
Saved in:
3
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
4
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
5
Beyond the platform : social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network
Drummond, Conor
;
McGrath, Helen
;
O'Toole, Thomas
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014281116
Saved in:
6
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
7
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
8
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
9
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
10
Constructing consumer-masstige brand relationships in a volatile social reality
Moorlock, Emily
;
Dachs, Ofer Dekel
;
Stokes, Peter
; …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490615
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