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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~subject:"Unternehmenserfolg"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Unternehmenserfolg
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Journal of business ethics : JOBE
Journal of business research : JBR
The journal of brand management : an international journal
337
Cogent business & management
317
The journal of product & brand management
308
Strategic management journal
302
Industrial marketing management : the international journal for industrial and high-tech firms
270
Journal of retailing and consumer services
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International journal of hospitality management
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International journal of economics and finance
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Journal of Asian finance, economics and business : JAFEB
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Management decision : MD
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Tourism management : research, policies, practice
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Psychology & marketing
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International journal of economics and financial issues : IJEFI
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Finance research letters
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The international journal of human resource management
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European journal of marketing : EJM
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Pacific-Basin finance journal
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Journal of world business : JWB
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Asia Pacific journal of marketing and logistics
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International entrepreneurship and management journal
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Journal of risk and financial management : JRFM
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Business strategy and the environment
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The journal of business & industrial marketing
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Journal of strategic marketing
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International journal of entrepreneurship and small business
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International marketing review
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Applied economics letters
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Global business review
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ECONIS (ZBW)
1,378
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1
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10
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
5
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
6
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
7
Bricolage as an effective tool for the survival of owner-managed SMEs during crises
Baier-Fuentes, Hugo
;
Andrade-Valbuena, Nelson A.
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229552
Saved in:
8
Buyer-supplier CSR alignment and firm performance : a contingency theory perspective
Yang, Yang
;
Jiang, Yan
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468751
Saved in:
9
Catching a falling star : mobility of declining star performers, peer effects, and organizational performance in the National Football League
Barlow, Matthew A.
;
Hesterly, William S.
;
Verhaal, J. …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014332147
Saved in:
10
CEO values as antecedents to corporate political activity : an empirical exploration
Greiner, Michael
;
Kim, Jaemin
;
Thor, Jennifer Cordon
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014299199
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