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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Brand image
Konsumentenverhalten
Business ethics
1,466
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1,397
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1,394
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993
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938
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797
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Piacentini, Maria
7
Vitell, Scott J.
7
Hogg, Margaret K.
6
Singh, Jatinder Jit
6
Van Kenhove, Patrick
6
Belk, Russell W.
5
Chowdhury, Rafi M. M. I.
5
Hansen, Håvard
5
Michaelidou, Nina
5
Schlegelmilch, Bodo B.
5
Veer, Ekant
5
Carlson, Jamie
4
Carrigan, Marylyn
4
Grohmann, Bianca
4
Harris, Lloyd C.
4
He, Hongwei
4
Iglesias, Oriol
4
McKechnie, Sally
4
Moraes, Caroline
4
Román, Sergio
4
Shankar, Avi
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tinson, Julie
4
Tynan, Caroline
4
Wells, Victoria
4
Antonetti, Paolo
3
Arli, Denni
3
Banister, Emma N.
3
Bianchi, Constanza
3
Bodur, H. Onur
3
Broderick, Amanda J.
3
Chan-Halbrendt, Catherine
3
Chatzidakis, Andreas
3
Cova, Bernard
3
Cronin, James
3
De Bock, Tine
3
Del Giudice, Teresa
3
Dennis, Charles
3
Devlin, James F.
3
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Journal of business ethics : JOBE
Journal of food products marketing
Journal of marketing management : MM
Journal of business research : JBR
2,011
Journal of retailing and consumer services
1,949
International journal of consumer studies
757
International journal of hospitality management
741
Psychology & marketing
686
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
The journal of brand management : an international journal
471
The journal of product & brand management
456
Asia Pacific journal of marketing and logistics
409
European journal of marketing : EJM
380
Journal of travel and tourism marketing
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Tourism management : research, policies, practice
364
Journal of marketing research : JMR
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
315
Journal of retailing
314
Journal of marketing communications
312
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of consumer behaviour : an international research review
296
The journal of consumer marketing
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Journal of marketing
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Cogent business & management
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Journal of fashion marketing and management
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The international review of retail, distribution and consumer research
277
International journal of contemporary hospitality management
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Marketing intelligence & planning
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The journal of services marketing
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Technological forecasting & social change : an international journal
264
Journal of hospitality marketing & management
260
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
242
Young consumers : insight and ideas for responsible marketers
242
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
836
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1
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1
Actively persuading consumers to enact ethical behaviors in retailing : the influence of relational benefits and corporate associates
Chang, Hsiu-Hua
;
Lu, Long-Chuan
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012017537
Saved in:
2
Are marketers egoists? : a typological explication
Ramanathan, Jayasankar
;
Svāīm, Viśvanātha
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 611-621
Persistent link: https://www.econbiz.de/10011998636
Saved in:
3
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
4
Coming out of the niche? : social banking in Germany : an empirical analysis of consumer characteristics and market size
Krause, Kathleen
;
Battenfeld, Dirk
- In:
Journal of business ethics : JOBE
155
(
2019
)
3
,
pp. 889-911
Persistent link: https://www.econbiz.de/10011998801
Saved in:
5
The consumer experience of responsibilization : the case of Panera Cares
Eckhardt, Giana M.
;
Dobscha, Susan
- In:
Journal of business ethics : JOBE
159
(
2019
)
3
,
pp. 651-663
Persistent link: https://www.econbiz.de/10012108965
Saved in:
6
The consumer scam : an agency-theoretic approach
Pouryousefi, Sareh
;
Frooman, Jeff
- In:
Journal of business ethics : JOBE
154
(
2019
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011987707
Saved in:
7
The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz
;
Buche, Mari W.
;
Min, Junhong
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 875-891
Persistent link: https://www.econbiz.de/10012058596
Saved in:
8
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
9
Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo
;
Kim, Ho
;
Lee, Gene Moo
;
Jang, Sungha
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
Saved in:
10
Does fair trade breed contempt? : a cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation
Herédia-Colaço, Vera
;
Vale, Rita Coelho do
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
3
,
pp. 737-758
Persistent link: https://www.econbiz.de/10012029467
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