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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of food products marketing"
~language:"eng"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Transnational corporation"
~type_genre:"Article in journal"
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Brand image
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Vitell, Scott J.
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Journal of business ethics : JOBE
Journal of food products marketing
Journal of business research : JBR
2,305
Journal of retailing and consumer services
1,953
International journal of consumer studies
760
International journal of hospitality management
760
Psychology & marketing
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International business review : the official journal of the European International Business Academy
674
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of world business : JWB
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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Management international review : mir ; journal of international business
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European journal of marketing : EJM
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Tourism management : research, policies, practice
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Journal of travel and tourism marketing
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing management : MM
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Journal of international management
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Technological forecasting & social change : an international journal
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of retailing
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Cogent business & management
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International journal of retail & distribution management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Journal of marketing
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Journal of consumer behaviour : an international research review
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The journal of consumer marketing
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Journal of fashion marketing and management
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Journal of the Academy of Marketing Science
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The international review of retail, distribution and consumer research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
286
International journal of contemporary hospitality management
282
The international journal of human resource management
278
Marketing intelligence & planning
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ECONIS (ZBW)
668
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1
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10
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668
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1
Actively persuading consumers to enact ethical behaviors in retailing : the influence of relational benefits and corporate associates
Chang, Hsiu-Hua
;
Lu, Long-Chuan
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012017537
Saved in:
2
Are marketers egoists? : a typological explication
Ramanathan, Jayasankar
;
Svāīm, Viśvanātha
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 611-621
Persistent link: https://www.econbiz.de/10011998636
Saved in:
3
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
4
Bribery in MNEs : the dynamics of corruption culture distance and organizational distance to core values
Sampath, Vijay S.
;
Rahman, Noushi
- In:
Journal of business ethics : JOBE
159
(
2019
)
3
,
pp. 817-835
Persistent link: https://www.econbiz.de/10012108979
Saved in:
5
Coming out of the niche? : social banking in Germany : an empirical analysis of consumer characteristics and market size
Krause, Kathleen
;
Battenfeld, Dirk
- In:
Journal of business ethics : JOBE
155
(
2019
)
3
,
pp. 889-911
Persistent link: https://www.econbiz.de/10011998801
Saved in:
6
The consumer experience of responsibilization : the case of Panera Cares
Eckhardt, Giana M.
;
Dobscha, Susan
- In:
Journal of business ethics : JOBE
159
(
2019
)
3
,
pp. 651-663
Persistent link: https://www.econbiz.de/10012108965
Saved in:
7
The consumer scam : an agency-theoretic approach
Pouryousefi, Sareh
;
Frooman, Jeff
- In:
Journal of business ethics : JOBE
154
(
2019
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011987707
Saved in:
8
The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz
;
Buche, Mari W.
;
Min, Junhong
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 875-891
Persistent link: https://www.econbiz.de/10012058596
Saved in:
9
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
10
Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo
;
Kim, Ho
;
Lee, Gene Moo
;
Jang, Sungha
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
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