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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global marketing"
~subject:"China"
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China
Consumer behaviour
173
Konsumentenverhalten
173
International marketing
117
Internationales Marketing
117
Beziehungsmarketing
87
Corporate Social Responsibility
87
Corporate social responsibility
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1
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1
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Journal of business ethics : JOBE
Journal of global marketing
Journal of business research : JBR
67
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of travel and tourism marketing
39
Asia Pacific journal of marketing and logistics
38
Tourism management : research, policies, practice
29
International journal of production economics
27
Asian Agricultural Research
26
Journal of international consumer marketing
26
SpringerLink / Bücher
24
Journal of retailing and consumer services
22
Journal of international marketing
21
International business review : the official journal of the European International Business Academy
20
The journal of brand management : an international journal
19
The journal of business & industrial marketing
18
Frontiers of business research in China : selected publications from Chinese universities
16
China economic review : an international journal
15
Tourism management perspectives : TMP
15
Asia Pacific business review
13
Branding Chinese mega-cities : policies, practices and positioning
12
International journal of hospitality management
12
International journal of production research
11
International journal of sports marketing & sponsorship
11
International marketing review
11
Journal of marketing channels : ... distribution systems, strategy, and management
11
Springer eBook Collection
11
Business horizons
10
International journal of networking and virtual organisations : IJNVO
10
Journal of business-to-business marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Management international review : mir ; journal of international business
10
Marketing intelligence & planning
10
The journal of product & brand management
10
China agricultural economic review : publ. in association with the China Agricultural University
9
Chinese management studies : CMS
9
International journal of contemporary hospitality management
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Journal of strategic marketing
9
NBER working paper series
9
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ECONIS (ZBW)
51
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1
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
2
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
3
Love consumption at the digital age : online consumer reviews and romantic gift giving
Ye, Lilly
;
Gai, Lili
;
Youssef, Eyad
;
Jiang, Tao
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 335-355
Persistent link: https://www.econbiz.de/10012201055
Saved in:
4
Mobile social commerce : current state and future directions
Sun, Qin
;
Xu, Bing
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 306-318
Persistent link: https://www.econbiz.de/10012201053
Saved in:
5
Special issue: digital
marketing
and online consumer behavior in China : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 303-305
Persistent link: https://www.econbiz.de/10012201052
Saved in:
6
Special issue: digital
marketing
and online consumer behavior in China
Sun, Qin
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012201071
Saved in:
7
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
8
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
9
The role of business and friendships on wechat business : an emerging business model in China
Yang, Shuai
;
Chen, Sixing
;
Li, Bin
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 174-187
Persistent link: https://www.econbiz.de/10011654376
Saved in:
10
Work-family balance and
marketing
capabilities as determinants of Chinese women entrepreneurs' firm performance
Welsh, Dianne H. B.
;
Kaciak, Eugene
;
Memili, Esra
; …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 174-191
Persistent link: https://www.econbiz.de/10011779466
Saved in:
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