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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Research"
~subject:"Communication"
~subject:"Werbung"
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Search: subject:"Communication"
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Communication
Werbung
Öffentlichkeitsarbeit
153
Public relations
149
Kommunikation
119
Corporate Social Responsibility
100
Corporate social responsibility
99
Internal communication
46
Interne Kommunikation
46
Stakeholder
45
Consumer behaviour
43
Konsumentenverhalten
43
Business ethics
39
Deutschland
39
Unternehmensethik
39
Marketing management
38
Marketingmanagement
38
Social Web
36
Social web
36
Germany
35
Corporate reputation
31
Firmenimage
31
Unternehmen
28
Advertising
27
Communication media
26
Kommunikationsmedien
26
USA
25
United States
24
Informationstechnik
23
Internet marketing
22
Online-Marketing
22
Information technology
21
Unternehmenskultur
21
Corporate culture
19
Brand management
18
Corporate disclosure
18
Markenführung
18
Unternehmenspublizität
18
Advertising effects
17
Beziehungsmarketing
17
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71
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1
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Article
72
Book / Working Paper
40
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Article in journal
73
Aufsatz in Zeitschrift
73
Hochschulschrift
23
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
7
Konferenzschrift
7
Thesis
7
Case study
1
Conference paper
1
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1
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1
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1
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1
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1
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English
87
German
33
Author
All
Schmidt, Christopher M.
5
Rosengren, Sara
3
Bartelmeß, Tina
2
Castelló, Itziar
2
Craig, Russell
2
Godemann, Jasmin
2
Heinemann, Sabine
2
Kim, Sora
2
Kitchen, Philip J.
2
Kochhan, Christoph
2
Morsing, Mette
2
Nielsen, Martin
2
Pang, Augustine
2
Schultz, Don E.
2
Schultz, Friederike
2
Shin, Wonsun
2
Siems, Florian
2
Agnihotri, Arpita
1
Agrawal, Shivani
1
Amatulli, Cesare
1
Amernic, Joel
1
Andersen, Sophie Esmann
1
Anisimova, Tatiana
1
Anseel, Frederik
1
Apel, Juliane
1
Atkinson, Lucy
1
Baack, D. W.
1
Bailey, Ainsworth Anthony
1
Bajpai, Naval
1
Banholzer, Volker Markus
1
Beelitz, Annika
1
Bergmann, Gustav
1
Bhattacharya, Saurabh
1
Bigné Alcañiz, J. Enrique
1
Biraghi, Silvia
1
Borchers, Nils S.
1
Brennan, Niamh M.
1
Brunnberg, Dirk
1
Brunner-Sperdin, Alexandra
1
Buchanan-Oliver, Margo
1
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Springer Fachmedien Wiesbaden
24
Ernst-Moritz-Arndt-Universität Greifswald
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Springer Gabler <Firma>
1
Springer VS
1
Trends in Business Communication <Veranstaltung> <8., 2020, Online>
1
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Journal of business ethics : JOBE
Journal of marketing communications
Research
Games and economic behavior
128
Journal of economic behavior & organization : JEBO
92
Corporate communications : an international journal
91
Journal of economic theory
88
SpringerLink / Bücher
85
Journal of business research : JBR
71
Journal of communication management : an international journal
61
International journal of business communication : IJBC ; a publication of the Association of Business Communication
56
International journal of business communication : IJBC : a publication of the Association for Business Communication
47
Management communication quarterly : an international journal
47
CESifo working papers
41
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Discussion papers / CEPR
39
Experimental economics : a journal of the Economic Science Association
37
NBER working paper series
37
Working paper
33
Journal of behavioral and experimental economics
32
Economics letters
31
Journal of advertising research
29
Springer eBook Collection
29
Discussion paper / Centre for Economic Policy Research
28
Discussion paper / Tinbergen Institute
28
Discussion paper series / IZA
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
NBER Working Paper
28
Journal of business communication : JBC
27
Working paper / National Bureau of Economic Research, Inc.
26
Theoretical economics : TE ; an open access journal in economic theory
25
European research studies
24
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
24
Journal of organizational behavior management
23
The American economic review
23
Discussion paper
22
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
22
European economic review : EER
22
Journal of communication management
22
Group decision and negotiation
21
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ECONIS (ZBW)
112
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1
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112
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1
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
Nielsen, Martin
(
ed.
);
Grove Ditlevsen, Marianne
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014418106
Saved in:
2
Social Issues in Corporate and Business
Communication
Schmidt, Christopher M.
(
ed.
);
Heinemann, Sabine
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014307411
Saved in:
3
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
4
Frontline employees as corporate social responsibility (CSR) ambassadors : a quasi-field experiment
Schons, Laura Marie
;
Lengler-Graiff, Lars
;
Scheidler, …
- In:
Journal of business ethics : JOBE
157
(
2019
)
2
,
pp. 359-373
Persistent link: https://www.econbiz.de/10012030721
Saved in:
5
Omni-channel
communication
: delivering unified communications across all branded touch-points
2022
Persistent link: https://www.econbiz.de/10013371067
Saved in:
6
Controlled and uncontrolled
communication
stimuli and organic food purchases : the mediating role of perceived
communication
clarity, perceived health benefits, and trust
Anisimova, Tatiana
;
Mavondo, Felix
;
Weiss, Jan
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 180-203
Persistent link: https://www.econbiz.de/10012203280
Saved in:
7
Dienstleister für politische Kommunikation in Deutschland : Exploration der Branche durch Typologisierung
Opitz, Stephanie
-
2018
Persistent link: https://www.econbiz.de/10011776650
Saved in:
8
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
9
A “COVID bump” in
communication
course evaluations : implications for future assessment
Fullerton, Jami A.
;
Kendrick, Alice
;
Schoeneman, John
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014529353
Saved in:
10
Building relationships through dialogic
communication
: organizations, stakeholders, and computer-mediated
communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
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