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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising effects"
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Advertising effects
Advertising regulation
11
Werbebeschränkung
11
Advertising
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Consumer behaviour
9
Konsumentenverhalten
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Werbung
9
Ethics
7
Ethik
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Deceptive advertising
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Xie, Guang-Xin
2
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1
Alshurideh, M.
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Chock, T. Makana
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Golan, Guy J.
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Hussien, Alhareth Mohammed Abu
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Journal of business ethics : JOBE
Journal of marketing communications
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Health marketing quarterly
2
International journal of advertising : the review of marketing communications
2
Journal of promotion management : JPM
2
Marketing science
2
AEM research bulletin
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Australian journal of management
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Discussion paper series / IZA
1
Discussion papers / CEPR
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
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Göttinger Handelswissenschaftliche Schriften e.V. : GHS
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IZA Discussion Paper
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
1
Inventi impact: retailing & consumer services
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Kelley School of Business Research Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing in the new global order : challenges and opportunities
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Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Middle East journal of management : MEJM
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NBER Working Paper
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NBER working paper series
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Schriftenreihe zur Glücksspielforschung
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The Rand journal of economics
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ECONIS (ZBW)
5
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1
Consumer perceptions of online advertising of weight loss products : the role of social norms and perceived deception
Lim, Joon Soo
;
Chock, T. Makana
;
Golan, Guy J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10012203402
Saved in:
2
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
3
Determining the main factors affecting consumers' acceptance of ethical advertising : a review of the Jordanian market
Alshurideh, M.
;
Al Kurdi, Barween
;
Hussien, Alhareth …
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 513-532
Persistent link: https://www.econbiz.de/10011849992
Saved in:
4
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
5
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
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