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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing research : JMR"
~person:"Wedel, Michel"
~source:"econis"
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Consumer behaviour
4
Konsumentenverhalten
4
Brand management
2
Markenführung
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Market research
2
Marktforschung
2
Advertising effects
1
Bayes-Statistik
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Brand
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Category Management
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Category management
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brand confusion
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Wedel, Michel
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Vitell, Scott J.
7
Gijsbrechts, Els
6
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Singh, Jatinder Jit
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Grohmann, Bianca
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Arli, Denni
3
Bagozzi, Richard P.
3
Bijmolt, Tammo H. A.
3
Bodur, H. Onur
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Journal of business ethics : JOBE
Journal of marketing research : JMR
Robert H. Smith School Research Paper
3
Journal of business research : JBR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Econometric Institute research papers
1
Fundamentals of marketing research ; Vol. 6
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of the American Statistical Association : JASA
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing and consumer psychology series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
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Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
2
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Bronnenberg, Bart J.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003947439
Saved in:
3
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
4
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
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