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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Liberali, Guilherme"
~person:"Shugan, Steven M."
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Consumer behaviour
7
Konsumentenverhalten
7
Internet marketing
6
Online-Marketing
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Großbritannien
5
United Kingdom
5
Website
5
Agent-based modeling
3
Agentenbasierte Modellierung
3
Media usage
3
Mediennutzung
3
Telecommunications industry
3
Telekommunikationssektor
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Bundling strategy
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Leistungsbündel
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Theory
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Liberali, Guilherme
Shugan, Steven M.
Chintagunta, Pradeep K.
12
Hauser, John R.
11
Schweidel, David A.
9
Tucker, Catherine
9
Bradlow, Eric T.
8
Srinivasan, Kannan
8
Braun, Michael
7
Mela, Carl F.
7
Fader, Peter
6
Goldfarb, Avi
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Jerath, Kinshuk
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Luo, Xueming
6
Urban, Glen L.
6
Chan, Tat
5
Desai, Preyas S.
5
Guo, Liang
5
Kumar, V.
5
Sayedi, Amin
5
Yang, Sha
5
Chen, Yuxin
4
Danaher, Peter J.
4
Dukes, Anthony
4
Fossen, Beth L.
4
Godes, David
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Iglesias, Oriol
4
Joshi, Yogesh V.
4
Katona, Zsolt
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Lans, Ralf van der
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Liu, Gordon
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Liu, Yunchuan
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Manchanda, Puneet
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Nair, Harikesh
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Netzer, Oded
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Rao, Ram C.
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Rutz, Oliver J.
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Sierra, Vicenta
4
Singh, Jatinder Jit
4
Sudhir, K.
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Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Marketing Science
16
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of marketing
1
Handbook of research on new product development
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
MIT sloan management review
1
The History of Marketing Science
1
The history of marketing science
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ECONIS (ZBW)
10
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1
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
2
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
3
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
4
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
5
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
6
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
7
Explaining bundle-framing effects with signaling theory
Moon, Jihwan
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10011916608
Saved in:
8
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
9
Defensive
marketing
strategies
Hauser, John R.
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 88-110
Persistent link: https://www.econbiz.de/10003709030
Saved in:
10
Managing channel profits
Jeuland, Abel P.
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10003709027
Saved in:
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