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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Business ethics"
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Advertising effects
Business ethics
Consumer behaviour
193
Konsumentenverhalten
193
Internet marketing
120
Online-Marketing
119
Beziehungsmarketing
97
Relationship marketing
97
Werbewirkung
83
USA
81
United States
81
Theory
80
Corporate Social Responsibility
79
Corporate social responsibility
79
Theorie
79
Marketing management
78
Marketingmanagement
78
Advertising
67
Unternehmensethik
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Werbung
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Distribution channel
62
Vertriebsweg
62
Brand management
57
Markenführung
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Viral marketing
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Virales Marketing
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Marketing
52
Game theory
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Spieltheorie
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Ethics
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Ethik
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Social Web
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Social web
48
Lieferantenmanagement
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Supplier relationship management
44
Preismanagement
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Pricing strategy
41
Brand image
36
Markenimage
36
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Tucker, Catherine
9
Sayedi, Amin
5
Goldfarb, Avi
4
Wilbur, Kenneth C.
4
Fossen, Beth L.
3
Jerath, Kinshuk
3
Rutz, Oliver J.
3
Schweidel, David A.
3
Zhu, Yi
3
Balmer, John M. T.
2
Chun, Rosa
2
Chung, Doug J.
2
Ghose, Anindya
2
Hill, Shawndra
2
Iglesias, Oriol
2
Johnson, Garrett A.
2
Katona, Zsolt
2
Ki, Eyun-jung
2
Krishnamurthi, Lakshman
2
Lee, Dong Jin
2
Lodish, Leonard M.
2
Lu, Shijie
2
Luo, Xueming
2
Markovic, Stefan
2
Marta, Janet
2
Martin, Kelly D.
2
Matwyshyn, Andrea M.
2
McClaren, Nicholas
2
Sahni, Navdeep S.
2
Saini, Amit
2
Shin, Woochoel
2
Sierra, Vicenta
2
Simonov, Andrey
2
Singh, Jatinder Jit
2
Singhapakdi, Anusorn
2
Teixeira, Thales
2
Trusov, Michael
2
Vitell, Scott J.
2
Wu, Chunhua
2
Yang, Sha
2
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Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
150
Journal of advertising research
126
Journal of marketing communications
123
International journal of advertising : the review of marketing communications
111
International journal of advertising : the quarterly review of marketing communications
102
Journal of advertising : official publication of the American Academy of Advertising
68
Journal of promotion management : JPM
62
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
61
Journal of promotion management : innovations in planning and applied research
59
Journal of retailing and consumer services
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
SpringerLink / Bücher
44
Journal of marketing research : JMR
42
European journal of marketing : EJM
38
The journal of product & brand management
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Health marketing quarterly
33
Marketing : ZFP ; journal of research and management
32
Marketing letters : a journal of research in marketing
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
The journal of brand management : an international journal
28
Journal of global marketing
26
Asia Pacific journal of marketing and logistics
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of marketing
24
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
23
Journal of current issues and research in advertising : JCIRA
20
Marketing intelligence & planning
20
International journal of sports marketing & sponsorship
19
Journal of marketing research
19
Gabler Edition Wissenschaft
18
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of current issues and research in advertising
18
Sport marketing quarterly : preferred journal of the Sport Marketing Association
18
The journal of consumer marketing
18
Information systems research : ISR
17
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ECONIS (ZBW)
150
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1
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
2
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
3
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
4
Frontiers : moment
marketing
: measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
5
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
6
Informational and noninformational advertising content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
Saved in:
7
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
8
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
Saved in:
9
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
Saved in:
10
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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