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~isPartOf:"Journal of business ethics : JOBE"
~person:"Vitell, Scott J."
~subject:"Consumer participation"
~subject:"Marketingmanagement"
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Journal of business ethics : JOBE
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Consumer participation in cause-related
marketing
: an examination of effort demands and defensive denial
Howie, Katharine M.
;
Yang, Lifeng
;
Vitell, Scott J.
; …
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011798946
Saved in:
2
Marketing
ethics and the techniques of neutralization
Vitell, Scott J.
- In:
Journal of business ethics : JOBE
6
(
1987
)
6
,
pp. 433-438
Persistent link: https://www.econbiz.de/10001037595
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