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~isPartOf:"Journal of business ethics : JOBE"
~subject:"Advertising"
~subject:"Corporate reputation"
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Advertising
Corporate reputation
Consumer behaviour
259
Konsumentenverhalten
259
Ethics
98
Ethik
96
Business ethics
77
Unternehmensethik
77
Corporate Social Responsibility
75
Corporate social responsibility
75
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30
Markenimage
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Journal of business ethics : JOBE
International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
119
Journal of marketing communications
103
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
67
Journal of retailing and consumer services
65
Journal of promotion management : innovations in planning and applied research
49
Psychology & marketing
47
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of advertising : official publication of the American Academy of Advertising
35
European journal of marketing : EJM
27
Asia Pacific journal of marketing and logistics
26
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
The journal of brand management : an international journal
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
The journal of consumer marketing
21
Journal of global marketing
20
Journal of international consumer marketing
20
Marketing letters : a journal of research in marketing
20
International journal of hospitality management
19
Journal of marketing
19
Marketing intelligence & planning
19
Journal of marketing research : JMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Marketing : ZFP ; journal of research and management
18
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
Journal of current issues and research in advertising
17
The journal of product & brand management
17
Cogent business & management
16
International journal of consumer studies
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
SpringerLink / Bücher
16
Young consumers : insight and ideas for responsible marketers
14
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ECONIS (ZBW)
30
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1
Is child advertising inherently unfair?
Rowthorn, David
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 603-615
Persistent link: https://www.econbiz.de/10012058486
Saved in:
2
Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo
;
Kim, Ho
;
Lee, Gene Moo
;
Jang, Sungha
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
Saved in:
3
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
4
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
5
Exploring perceptions of advertising ethics : an informant-derived approach
Shabbir, Haseeb Ahmed
;
Maalouf, Hala
;
Griessmair, Michele
; …
- In:
Journal of business ethics : JOBE
159
(
2019
)
3
,
pp. 727-744
Persistent link: https://www.econbiz.de/10012108974
Saved in:
6
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
7
The effects of corporate social responsibility on customer loyalty : the mediating effect of reputation in cooperative banks versus commercial banks in the Basque Country
Aramburu, Izaskun Agirre
;
Pescador, Irune Gómez
- In:
Journal of business ethics : JOBE
154
(
2019
)
3
,
pp. 701-719
Persistent link: https://www.econbiz.de/10011993713
Saved in:
8
The process model of corporate social responsibility (CSR) communication : CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation per...
Kim, Sora
- In:
Journal of business ethics : JOBE
154
(
2019
)
4
,
pp. 1143-1159
Persistent link: https://www.econbiz.de/10011993942
Saved in:
9
Seize the day or save the world? : the importance of ethical claims and product nature congruity
Herédia-Colaço, Vera
;
Vale, Rita Coelho do
- In:
Journal of business ethics : JOBE
152
(
2018
)
3
,
pp. 783-801
Persistent link: https://www.econbiz.de/10011927221
Saved in:
10
Identity bias in negative word of mouth following irresponsible corporate behavior : a research model and moderating effects
Antonetti, Paolo
;
Maklan, Stan
- In:
Journal of business ethics : JOBE
149
(
2018
)
4
,
pp. 1005-1023
Persistent link: https://www.econbiz.de/10011867329
Saved in:
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