Identity bias in negative word of mouth following irresponsible corporate behavior : a research model and moderating effects
Paolo Antonetti, Stan Maklan
| Year of publication: |
June (I) 2018
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|---|---|
| Authors: | Antonetti, Paolo ; Maklan, Stan |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 149.2018, 4, p. 1005-1023
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| Subject: | In-group bias | National identity | Sympathy | Negative word of mouth | Corporate social responsibility | Corporate social irresponsibility | Corporate Social Responsibility | Virales Marketing | Viral marketing | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture | Nationalkultur | National culture | Persönlichkeitspsychologie | Personality psychology | Systematischer Fehler | Bias |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-016-3095-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011867329