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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Laforet, Sylvie"
~person:"Lennon, Sharron J."
~person:"Naderer, Brigitte"
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Consumer behaviour
8
Konsumentenverhalten
8
Brand image
3
Markenimage
3
Brand management
2
Children
2
Kinder
2
Markenführung
2
Advertising effects
1
Aesthetics
1
Analysis of variance
1
Beziehungsmarketing
1
Computerspiel
1
Confidence
1
Distribution channel
1
Ethnic group
1
Ethnische Gruppe
1
Food
1
Hispanics
1
Hispano-Amerikaner
1
Kaufkraft
1
Lebensmittel
1
Online retailing
1
Online-Handel
1
Personality psychology
1
Persönlichkeitspsychologie
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Product Placement
1
Product design
1
Product placement
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Produktgestaltung
1
Purchasing power
1
Relationship marketing
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Social psychology
1
Sozialpsychologie
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USA
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1
Varianzanalyse
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Vertrauen
1
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Video game
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English
8
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Laforet, Sylvie
Lennon, Sharron J.
Naderer, Brigitte
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Seo, Yuri
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Chebat, Jean-Charles
10
Dwivedi, Yogesh Kumar
10
Shukla, Paurav
10
Teng, Lefa
10
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Septianto, Felix
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Gentina, Elodie
8
Merchant, Altaf
8
Roy, Rajat
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Dennis, Charles
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Roy, Sanjit
7
Sharma, Piyush
7
Shiu, Edward
7
Wagner, Udo
7
Aiello, Gaetano
6
Babin, Barry J.
6
Balabanis, George
6
Behl, Abhishek
6
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Journal of business research : JBR
Journal of consumer behaviour : an international research review
Journal of fashion marketing and management
7
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Direct marketing : an international journal
1
Emerging topics and technologies in information sytems
1
Family and consumer sciences research journal
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of strategic marketing
1
Journal of world business : JWB
1
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ECONIS (ZBW)
8
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1
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
2
Children's consumption behavior in response to food product placements in movies
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 127-136
Persistent link: https://www.econbiz.de/10011294139
Saved in:
3
Brand names on packaging and their impact on purchase preference
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
Saved in:
4
The malleable bicultural consumer : effects of cultural contexts on aesthetic judgments
Chattaraman, Veena
;
Rudd, Nancy A.
;
Lennon, Sharron J.
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10003943313
Saved in:
5
Identity salience and shifts in product preferences of Hispanic consumers : cultural relevance of product attributes as a moderator
Chattaraman, Veena
;
Rudd, Nancy A.
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 826-833
Persistent link: https://www.econbiz.de/10003861057
Saved in:
6
What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
Saved in:
7
Cognitive, affective and conative responses to visual simulation : the effects of rotation in online product presentation
Park, Jihye
;
Stoel, Leslie
;
Lennon, Sharron J.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
1
,
pp. 72-87
Persistent link: https://www.econbiz.de/10003693162
Saved in:
8
Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
Saved in:
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