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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour : an international research review"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Structural equation model"
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Relationship marketing
Virales Marketing
Structural equation model
91
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Banerjee, Madhumita
1
Bianchi, Constanza C.
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Dhir, Amandeep
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Donthu, Naveen
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Golob, Urša
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Journal of business research : JBR
Journal of consumer behaviour : an international research review
Journal of retailing and consumer services
10
Journal of strategic marketing
10
International journal of hospitality management
9
International journal of internet marketing and advertising : IJIMA
8
The service industries journal
7
Journal of travel and tourism marketing
6
The journal of services marketing
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Asia Pacific journal of marketing and logistics
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International journal of business information systems : IJBIS
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Journal of electronic commerce research : JECR
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International journal of electronic business : IJEB
4
International journal of electronic customer relationship management : IJECRM
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International journal of electronic marketing and retailing : IJEMR
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Journal of business-to-business marketing
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Journal of marketing management : MM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Research journal of business management
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Tourism management : research, policies, practice
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Economic research
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European business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business excellence : IJBEX
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of services technology and management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of retailing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of business & industrial marketing
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The journal of product & brand management
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Australasian marketing journal
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Cogent business & management
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Enlightening tourism : ET ; a pathmaking journal
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European journal of marketing : EJM
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Expert journal of marketing
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Food policy : economics planning and politics of food and agriculture
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Global business review
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International journal of business and emerging markets : IJBEM
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ECONIS (ZBW)
11
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1
Barriers and paradoxical recommendation behaviour in online to offline (O2O) services : a convergent mixed-method study
Talwar, Shalini
;
Dhir, Amandeep
;
Scuotto, Veronica
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 25-39
Persistent link: https://www.econbiz.de/10012544924
Saved in:
2
How valuable are your customers in the brand value co-creation process? : the development of a Customer Co-Creation Value (CCCV) scale
Merz, Michael A.
;
Zarantonello, Lia
;
Grappi, Silvia
- In:
Journal of business research : JBR
82
(
2018
),
pp. 79-89
Persistent link: https://www.econbiz.de/10011771787
Saved in:
3
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
4
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
5
Successful loyalty in e-complaints : FsQCA and structural equation modeling analyses
Urueña, Alberto
;
Higaldo, Antonio
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1384-1389
Persistent link: https://www.econbiz.de/10011447294
Saved in:
6
Opportunism in buyer-seller relationships : some unexplored antecedents
Kang, Bohyeon
;
Jindal, Rupinder P.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 735-742
Persistent link: https://www.econbiz.de/10010496135
Saved in:
7
The influence of relationship marketing investments on customer gratitude in retailing
Huang, Min-Hsin
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1318-1323
Persistent link: https://www.econbiz.de/10010530660
Saved in:
8
The role of consumer-brand identification in building brand relationships
Tuškej, Urška
;
Golob, Urša
;
Podnar, Klement
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 53-59
Persistent link: https://www.econbiz.de/10009720389
Saved in:
9
Evaluation context's role in driving positive word-of-mouth intentions
Wien, Anders Hauge
;
Olsen, Svein O.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 504-513
Persistent link: https://www.econbiz.de/10009690918
Saved in:
10
Antecedents of importer relationship performance in Latin America
Bianchi, Constanza C.
;
Saleh, Md Abu
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 258-265
Persistent link: https://www.econbiz.de/10008859054
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