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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Werbung"
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Werbung
Product Placement
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Journal of business research : JBR
Journal of current issues and research in advertising
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : JPM
5
European journal of marketing : EJM
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Wert und Werte der Marketing-Kommunikation
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Hamburger Schriften zum Medien-, Urheber- und Telekommunikationsrecht
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Health marketing quarterly
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Journal of food products marketing
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Journal of international business and economics : JIBE
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Journal of macromarketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Kommunikationspolitik im 21. Jahrhundert
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Effects of disclosure, placement type, and ad-context congruence on brand and advertising recognition : an exploration of care model processing
Sun, Shuoya
;
Evans, Nathaniel J.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10013358825
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
4
Separate and joint effects of advertising and placement
Uribe, Rodrigo
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
Saved in:
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