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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of current issues and research in advertising"
~person:"Evans, Nathaniel J."
~subject:"Werbung"
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Effects of disclosure, placement type, and ad-context congruence on brand and advertising recognition : an exploration of care model processing
Sun, Shuoya
;
Evans, Nathaniel J.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10013358825
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