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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Search: subject_exact:"Anzeigenwerbung"
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Print advertising
24
Printwerbung
24
Advertising effects
16
Werbewirkung
16
Advertising
8
Werbung
8
Consumer behaviour
6
Konsumentenverhalten
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Comparison
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Psychology of advertising
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Tiere
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1985-2004
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Arabische Staaten
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24
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Carlson, Les
2
Olsen, G. Douglas
2
Pracejus, John W.
2
Reid, Leonard N.
2
Abernethy, Avery M.
1
Atkin, JoAnn L.
1
Bartikowski, Boris
1
Bartsch, Fabian
1
Beerli-Palacio, Asunción
1
Childers, Courntey Carpenter
1
Chowdhury, Rafi M. M. I.
1
Das, Enny
1
Deschenes, Jonathan
1
Fennis, Bob Michaël
1
Fowler, Jie G.
1
Franke, George R.
1
Fransen, Marieke L.
1
Hennink-Kaminski, Heidi
1
Hoffmann, Stefan
1
Hopkins, Christopher D.
1
Huhmann, Bruce A.
1
Hutter, Katharina
1
Hyman, Michael R.
1
Joy, Annamma
1
Kaakinen, Johanna K.
1
Kalliny, Morris
1
Katsikeas, Constantine S.
1
Kennedy, Patricia F.
1
King, Karen Whitehill
1
Kuisma, Jarmo
1
Lancaster, Alyse R.
1
Lancaster, Kent M.
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Lancendorfer, Karen M.
1
Laroche, Michel
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Lord, Kenneth R.
1
Martín-Santana, Josefa D.
1
McGarvey, Mary G.
1
Mothersbaugh, David L.
1
Neijens, Peter C.
1
O'Guinn, Thomas C.
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Journal of business research : JBR
Journal of current issues and research in advertising : JCIRA
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Journal of marketing research : JMR
6
SpringerLink / Bücher
5
History of retailing and consumption
4
Journal of global marketing
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
BestMasters
3
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Konsum und Verhalten
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Spiegel-Verlagsreihe Fach & Wissen
3
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ECONIS (ZBW)
24
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1
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
2
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra
;
Bartsch, Fabian
- In:
Journal of business research : JBR
120
(
2020
),
pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Saved in:
3
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
4
The visual presentation of beauty in transnational fashion magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
Saved in:
5
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
6
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
7
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
8
Print advertising : celebrity presenters
Rossiter, John R.
;
Smidts, Ale
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 874-879
Persistent link: https://www.econbiz.de/10009552414
Saved in:
9
Print advertising : type size effects
Pillai, Kishore Gopalakrishna
;
Katsikeas, Constantine S.
; …
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 865-868
Persistent link: https://www.econbiz.de/10009552424
Saved in:
10
Print advertising : vivid content
Fennis, Bob Michaël
;
Das, Enny
;
Fransen, Marieke L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
Saved in:
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