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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Clothing"
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Search: subject_exact:"Markenidentität"
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Clothing
Brand image
655
Markenimage
655
Consumer behaviour
457
Konsumentenverhalten
457
Brand management
427
Markenführung
427
Brand
226
Markenartikel
218
Beziehungsmarketing
124
Relationship marketing
124
Social Web
83
Social web
83
Tourism marketing
67
Tourismusmarketing
67
Internet marketing
64
Luxury goods
64
Luxusgüter
64
Online-Marketing
64
Designation of origin
63
Herkunftsbezeichnung
63
Destination management
59
Destinationsmanagement
59
Advertising effects
51
Werbewirkung
51
Personality psychology
48
Persönlichkeitspsychologie
48
Brand equity
46
Holiday behaviour
45
Marketing management
45
Marketingmanagement
45
Urlaubsverhalten
45
Customer satisfaction
37
Kundenzufriedenheit
37
Fashion
34
Mode
34
Viral marketing
32
Virales Marketing
32
Tourism destination
29
Tourismusregion
29
Emotion
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Kwon, Wi-suk
2
Aagerup, Ulf
1
Bahng, Young Jin
1
Bakış, Selen
1
Bennur, Shubhapriya
1
Büdeyri-Turan, Işıl
1
Chang, Jae Youn
1
Erdoğmuş, İrem
1
Forney, Judith
1
Hawley, Jana M.
1
Jegethesan, Kavisha
1
Jin, Byoungho
1
KIncade, Doris H.
1
Kamenidou, Irene
1
Kim, HaeJung
1
Kim, Youn-Kyung
1
Kim, Youn-kyung
1
Kitapçı, Hakan
1
Knight, Dee
1
Kumar, Archana
1
Lee, Hyun-joo
1
Lee, Min-Young
1
Lee, Seung-eun
1
Lennon, Sharron J.
1
Millan, Elena
1
Mylonakis, John
1
Nikolouli, Konstantina
1
Pelsmacker, Patrick de
1
Pelton, Lou
1
Schanski, Morgan
1
Shen, Dong
1
Sneddon, Joanne N.
1
Soutar, Geoffrey N.
1
Tong, Xiao
1
Touchette, Ben
1
Ugolini, Marta Maria
1
Vigolo, Vania
1
Wang, Qiuyue
1
Wright, Len Tiu
1
Yang, Jung-ha
1
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Journal of business research : JBR
Journal of fashion marketing and management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of retailing and consumer services
3
Global business review
2
International journal of management practice : IJMP
2
International journal of technology marketing : IJTMkt
2
Journal of global fashion marketing : JGfM
2
Journal of international consumer marketing
2
Journal of marketing communications
2
The IUP journal of brand management : IJBRM
2
The journal of consumer marketing
2
African journal of business and economic research : AJBER
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Corporate communications : an international journal
1
Economics & finance notes
1
Emerging research on Islamic marketing and tourism in the global economy
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business excellence
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of enterprise network management
1
International journal of export marketing : IJExportM
1
International journal of green economics : IJGE
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal for global business advancement : JGBA
1
Journal of Asia Pacific business
1
Journal of Islamic marketing
1
Management : journal of contemporary management issues
1
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
1
Psychology & marketing
1
Regimewechsel und Gesellschaftswandel in Osteuropa : Beiträge für die 15. Tagung junger Osteuropa-Experten
1
Sport, Business and Management : an international journal ; SBM
1
The evolution of brands : from signals of quality to storehouses of trust
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
17
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1
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
2
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
3
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
4
Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel
Vigolo, Vania
;
Ugolini, Marta Maria
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10011551720
Saved in:
5
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
6
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena
;
Pelsmacker, Patrick de
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
Saved in:
7
College students' apparel shopping orientation and brand/product preferences
Bahng, Young Jin
;
KIncade, Doris H.
;
Yang, Jung-ha
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10009784762
Saved in:
8
Cross-cultural investigation of US and Indian consumer's apparel attribute choices applying Kano's theory
Bennur, Shubhapriya
;
Jin, Byoungho
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009784779
Saved in:
9
Young Australian consumers’ preferences for fashion apparel attributes
Jegethesan, Kavisha
;
Sneddon, Joanne N.
;
Soutar, Geoffrey N.
- In:
Journal of fashion marketing and management
16
(
2012
)
3
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009577054
Saved in:
10
The dimensionality of fashion-brand experience : aligning consumer-based brand equity approach
Kim, HaeJung
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 418-441
Persistent link: https://www.econbiz.de/10009667828
Saved in:
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