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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of financial economics"
~subject:"Cultural identity"
~subject:"United States"
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Search: subject_exact:"Segmentierung von Märkten"
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Market segmentation
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Journal of business research : JBR
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Working paper / National Bureau of Economic Research, Inc.
4
International journal of contemporary hospitality management
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Journal of financial and quantitative analysis : JFQA
3
Journal of money, credit and banking : JMCB
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Journal of the Operational Research Society : OR
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Journal of vacation marketing : an international journal
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of hospitality marketing & management
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Journal of international financial markets, institutions & money
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of nonprofit & public sector marketing
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Journal of political economy
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Quarterly journal of business and economics : QJBE
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ADBI Working Paper 417
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Advances in investment analysis and portfolio management : a research annual
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ECONIS (ZBW)
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1
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
3
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
4
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
5
Geographical segmentation of US capital markets
Becker, Bo
- In:
Journal of financial economics
85
(
2007
)
1
,
pp. 151-178
Persistent link: https://www.econbiz.de/10003485186
Saved in:
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