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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
~subject:"Consumer behaviour"
~subject:"Markentransfer"
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Search: subject:"Markenimage"
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Subject
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Consumer behaviour
Markentransfer
Brand image
536
Markenimage
536
Konsumentenverhalten
406
Brand management
378
Markenführung
378
Brand
207
Markenartikel
199
Beziehungsmarketing
105
Relationship marketing
105
Social Web
67
Social web
67
Internet marketing
54
Online-Marketing
54
Advertising effects
52
Werbewirkung
52
Designation of origin
48
Herkunftsbezeichnung
48
Brand equity
47
Luxury goods
47
Luxusgüter
47
Personality psychology
41
Persönlichkeitspsychologie
41
Marketing management
36
Marketingmanagement
36
China
29
Customer satisfaction
27
Kundenzufriedenheit
27
Advertising
25
International marketing
23
Internationales Marketing
23
Werbung
23
Corporate reputation
22
Customer integration
22
Emotion
22
Firmenimage
22
Kundenintegration
22
Viral marketing
22
Virales Marketing
22
Branding
20
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Undetermined
323
Free
6
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Article
409
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Article in journal
409
Aufsatz in Zeitschrift
409
Conference paper
5
Konferenzbeitrag
5
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English
409
Author
All
Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
6
Arslanagic-Kalajdzic, Maja
5
Veloutsou, Cleopatra
5
Aiello, Gaetano
4
Bang, Nguyen
4
Christodoulides, George
4
Grohs, Reinhard
4
Japutra, Arnold
4
Melewar, T. C.
4
Merchant, Altaf
4
Michel, Géraldine
4
Aichner, Thomas
3
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bartikowski, Boris
3
Chatterjee, Subimal
3
Coletti, Paolo
3
Davvetas, Vasileios
3
Dutta, Sujay
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Guzman, Francisco
3
Halkias, Georgios
3
Ko, Eunju
3
Koll, Oliver
3
Moon, Hakil
3
Motoki, Kosuke
3
Oghazi, Pejvak
3
Roy, Sanjit
3
Teng, Lefa
3
Torres, Pedro M.
3
Voyer, Benjamin G.
3
Wang, Xuehua
3
Aashish, Kumar
2
Al Zagir, Nadia
2
Andreini, Daniela
2
Anthoni, Kristine
2
Azar, Salim L.
2
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Published in...
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Journal of business research : JBR
Journal of global marketing
The journal of product & brand management
246
Journal of retailing and consumer services
223
The journal of brand management : an international journal
213
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
75
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
62
The journal of consumer marketing
61
International marketing review
54
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
49
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
44
Journal of strategic marketing
44
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of travel and tourism marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
Journal of the Academy of Marketing Science
39
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : MM
36
International journal of advertising : the review of marketing communications
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
409
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1
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10
of
409
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date (oldest first)
1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
6
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
7
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
8
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
9
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
10
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
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