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Search: subject_exact:"Video game"
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Computerspiel
36
Video game
36
Consumer behaviour
16
Konsumentenverhalten
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Advertising effects
9
Social Web
9
Social web
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Werbewirkung
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Brand management
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Game theory
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Advertising
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1995-2010
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Allal-Chérif, Oihab
2
Choi, Jeonghye
2
Dwivedi, Yogesh Kumar
2
Ghosh, Tathagata
2
Raventós, Pedro
2
Sreejesh, S.
2
Zolezzi, Sandro
2
Abrate, Graziano
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Antheunis, Marjolijn L.
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Ashley, Christy
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Badrinarayanan, Vishag A.
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Berlo, Zeph M. C. van
1
Bhawe, Nachiket
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Cabras, Ignazio
1
Cameron, Ann-Frances
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Chapa, Sindy
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Chen, Huan
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Cheng, Zhang
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Choi, Yung Kyun
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Cowling, Peter
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Devlin, Sam
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Dietrich, Timo
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Drennan, Judy
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Journal of business research : JBR
Journal of marketing communications
Research
Journal of advertising : official publication of the American Academy of Advertising
23
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
15
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of retailing and consumer services
11
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Information systems research : ISR
8
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Neo-simulation and gaming toward active learning
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
The journal of media economics
6
Application of gaming in new media marketing
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Cutting edge international research
4
Digital advertising : theory and research
4
Electronic commerce research
4
Electronic commerce research and applications
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ECONIS (ZBW)
36
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1
A recommending system for mobile games using the dynamic nonparametric model
Bae, Joonho
;
Park, Jinkyoo
;
Choi, Jeonghye
;
Soh, Seung Bum
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383056
Saved in:
2
Games-as-a-Disservice : emergent value co-destruction in platform business models
Lehtonen, Miikka J.
;
Vesa, Mikko
;
Harviainen, J. Tuomas
- In:
Journal of business research : JBR
141
(
2022
),
pp. 564-574
Persistent link: https://www.econbiz.de/10013167997
Saved in:
3
Serious games for managers : creating cognitive, financial, technological, social, and emotional value in in-service training
Allal-Chérif, Oihab
;
Lombardo, Evelyne
;
Jaotombo, Franck
- In:
Journal of business research : JBR
146
(
2022
),
pp. 166-175
Persistent link: https://www.econbiz.de/10013271387
Saved in:
4
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
5
Envy or conformity? : an empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games
Wang, Le
;
Luo, Xin
;
Li, Han
- In:
Journal of business research : JBR
147
(
2022
),
pp. 308-324
Persistent link: https://www.econbiz.de/10013271503
Saved in:
6
Gamification for value creation and viewer engagement in gamified livestreaming services : the moderating role of gender in esports
Qian, Tyreal Yizhou
;
Matz, Robbie
;
Luo, Lei
;
Xu, Chenglong
- In:
Journal of business research : JBR
145
(
2022
),
pp. 482-494
Persistent link: https://www.econbiz.de/10013197922
Saved in:
7
Insight or ignorance : how collaborative history in a workgroup fits with project type to shape performance
Parker, Owen N.
;
Mui, Rachel
;
Bhawe, Nachiket
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 154-167
Persistent link: https://www.econbiz.de/10013493968
Saved in:
8
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
9
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
10
When cocreation turns into codestruction
Pera, Rebecca
;
Menozzi, Anna
;
Abrate, Graziano
;
Baima, …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 222-232
Persistent link: https://www.econbiz.de/10012494507
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