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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Virales Marketing"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenidentität"
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Virales Marketing
Werbewirkung
Brand image
603
Markenimage
603
Consumer behaviour
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Konsumentenverhalten
404
Brand management
396
Markenführung
396
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204
Markenartikel
196
Beziehungsmarketing
126
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126
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68
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63
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Herkunftsbezeichnung
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Persönlichkeitspsychologie
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Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Foti, Lianne
2
Ghosh, Tathagata
2
Roy, Rajat
2
Sreejesh, S.
2
Teng, Lefa
2
Tiago, Flávio Borges
2
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2
Ahmad, Wasim
1
Alatalo, Sari
1
Albert, Noël
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Ambroise, Laure
1
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1
Arsena, Ashley
1
Arslanagic-Kalajdzic, Maja
1
Assaker, Guy
1
Augusto, Mário Gomes
1
Baalbaki, Sally
1
Baker, Andrew M.
1
Balaji, M. S.
1
Banister, Emma N.
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Cai, Jianfeng
1
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Journal of business research : JBR
Journal of marketing management : MM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of product & brand management
50
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
33
Journal of retailing and consumer services
29
The journal of brand management : an international journal
28
Psychology & marketing
26
International journal of advertising : the review of marketing communications
25
International journal of internet marketing and advertising : IJIMA
23
Journal of promotion management : JPM
19
Journal of promotion management : innovations in planning and applied research
18
International journal of hospitality management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of advertising research
17
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
16
Marketing letters : a journal of research in marketing
15
Marketing intelligence & planning
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Marketing : ZFP ; journal of research and management
11
SpringerLink / Bücher
11
Journal of global marketing
10
Journal of hospitality marketing & management
10
The journal of consumer marketing
10
Journal of marketing
9
Journal of marketing research : JMR
9
Journal of the Academy of Marketing Science
9
International journal of consumer studies
7
International journal of contemporary hospitality management
7
International journal of sports marketing & sponsorship
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Young consumers : insight and ideas for responsible marketers
7
Cogent business & management
6
International journal of technology marketing : IJTMkt
6
Journal of current issues and research in advertising : JCIRA
6
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ECONIS (ZBW)
77
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
3
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
4
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
5
Fanning the flames : transmitting negative word of mouth of rival brands
Liao, Junyun
;
Chen, Jiawen
;
Zhao, Haichuan
;
Li, Muhua
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468717
Saved in:
6
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
7
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
8
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
9
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
10
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
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