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Search: subject:"Produktgestaltung"
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Produktgestaltung
64
Product design
47
Consumer behaviour
23
Konsumentenverhalten
23
Innovation
14
Marktforschung
13
New product development
13
Produktentwicklung
13
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Urban, Glen L.
3
Cambré, Bart
2
Dahl, Darren W.
2
Day, George S.
2
Hagtvedt, Henrik
2
Jacobs, Sofie
2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
Journal of marketing research : JMR
International journal of production research
155
International journal of product development : IJPD
154
International journal of production economics
68
Management science : journal of the Institute for Operations Research and the Management Sciences
54
The journal of product innovation management : an international publication of the Product Development & Management Association
50
IEEE transactions on engineering management : EM
47
Journal of marketing
42
Beiträge zum Produkt-Marketing
39
International journal of product lifecycle management : IJPLM
35
Europäische Hochschulschriften / 5
34
European journal of operational research : EJOR
31
International journal of industrial organization
28
The journal of industrial economics
28
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
California management review
26
Product experience
26
Research policy : policy, management and economic studies of science, technology and innovation
25
SpringerLink / Bücher
23
European journal of marketing : EJM
22
Psychology & marketing
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
International journal of technology management : IJTM
21
Journal of retailing and consumer services
21
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
Harvard business review : HBR
19
The American economic review
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Human factors and ergonomics in consumer product design : uses and applications
17
International journal of productivity and quality management : IJPQM
17
Jahrbuch der Absatz- und Verbrauchsforschung
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
CORE discussion paper : DP
16
International journal of six sigma and competitive advantage : IJSSCA
16
Corporate creativity : developing an innovative organization
15
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ECONIS (ZBW)
64
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1
Governance of new product design : the influence of national institutions
Bodas Freitas, Isabel Maria
;
Silva, Ricardo Gonçalves
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014333411
Saved in:
2
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
3
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
4
Hazard severity and time to recall : evidence from the toy industry
Muralidharan, Etayankara
;
Hora, Manpreet
;
Bapuji, Hari
- In:
Journal of business research : JBR
139
(
2022
),
pp. 954-963
Persistent link: https://www.econbiz.de/10013194301
Saved in:
5
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
6
The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
7
Conflict by design and why institutions matter in service design : a case of a German creative agency in China
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
130
(
2021
),
pp. 124-136
Persistent link: https://www.econbiz.de/10012544827
Saved in:
8
The influence of motivational factors on ongoing product design decisions
Bleda, Mercedes
;
Querbes, Adrien
;
Healey, Mark
- In:
Journal of business research : JBR
129
(
2021
),
pp. 562-569
Persistent link: https://www.econbiz.de/10012509704
Saved in:
9
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
10
Understanding cross border innovation activities : the linkages between innovation modes, product architecture and firm boundaries
Meissner, Dirk
;
Burton, Nicholas
;
Galvin, Peter
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 762-769
Persistent link: https://www.econbiz.de/10012494536
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