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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Innovation adoption"
~subject:"Social Web"
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Innovation adoption
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Journal of business research : JBR
Journal of marketing theory and practice
International journal of technology marketing : IJTMkt
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International journal of internet marketing and advertising : IJIMA
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Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Future Business Journal
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International Journal of Energy Economics and Policy : IJEEP
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International journal of consumer studies
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Marketing Erneuerbarer Energien : Grundlagen, Geschäftsmodelle, Fallbeispiele
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1
Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine
;
Buil, Isabel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
Saved in:
2
eSport in the digital era : exploring the moderating role of perceived usefulness on financial behavioural aspects within reward-crowdfunding
Giachino, Chiara
;
Nirino, Niccolò
;
Leonidou, Erasmia
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492766
Saved in:
3
The impact of perceived corporate affinity for technology on service outcomes : a signaling theory perspective
Fleming, David E.
;
Artis, Andrew B.
;
Harris, Eric G.
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 230-245
Persistent link: https://www.econbiz.de/10011912862
Saved in:
4
The moderating effect of perceived product innovativeness and product knowledge on new product adoption : an integrated model
Fu, Frank Q.
;
Elliott, Michael T.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 257-272
Persistent link: https://www.econbiz.de/10009787447
Saved in:
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